«ADE showroom serves as a catalyst, generator and motivator – a real partner, accompanying the designer while they create a collection, and a bridge builder, creating a bridge to its public»
Evi V. Antoniadis Owner of Showroom Athens Designers
Athens Designers Showroom®
Is an innovative creative space for emerging Greek Fashion Designers in wholesale . Limited, independent, original productions with an emphasis on differentiation.
The designers are able to complement each other ideally so that the potential client or buyer is prompted to combine different design philosophies unified under a common aesthetic.
Philosophy and Mission
We are inspired by the power of the collections themselves – those that are created by designers with passion and ethos, different experiences, narrating a story, revealing the authentic.
Our mission is to share this knowledge as far as possible through excellent communication and consistent partners.
Our values
Aesthetics as a form of communication.
Expertise and talent.
Flexibility and evolution.
Creative leadership.
Consistency and respect in relationships.
Our services
BRAND DEVELOPMENT
Either a fashion designer or a commercial outlet, we work with your brand from concept to completion. Based on our rich commercial expertise we assist in determining your immediate and long term goals. We will advise how to position your brand through the effective sales channels and in the appropriate target
markets.
FASHION COACHING
We work closely with fashion designers throughout every step, while they develop their fashion line or seasonal collection, by helping them combine their personal style with the market needs and trends.
PR & COMMUNICATION
We work closely with our network of style influencers and digital media to implement the right media strategies for your brand either it refers to a specific occurrence or the overall brand promotion.
MARKETING STORY & COLLATERALS
Developing your brand story and narrating it through your online presence or portfolios makes your brand coherent and memorable. Working with a brand’s unique assets we build its personality and authentic connections with its audience, establishing a powerful image for each brand.
SOCIAL MEDIA MANAGEMENT
We engage with followers on social media either by running visual marketing campaigns, scheduling posts or tracking keywords. We use analytics to
understand your audience and how they relate to your brand. We help you create content that is consistent with your brand and increases brand loyalty.
ART DIRECTION
We will help you create a memorable photoshoot while we combine your brand’s philosophy, seasonal collection and business goals under a coherent aesthetic. Our aim is to express the vision and personality of the brand.
SALES & DISTRIBUTION
We handle all aspects of the wholesale process from pre sales & buying appointments to after sales care. We advise the designers on price ranges,
market schedules, special requirements. We seek to meet the brand’s sales requirements with the most appropriate points of sale as we enjoy one of the most extensive networks of premier boutiques in the region. We work with boutiques , concept stores, resort boutiques that have high standards and aesthetic.
BRAND DEVELOPMENT
Either a fashion designer or a commercial outlet, we work with your brand from concept to completion. Based on our rich commercial expertise we assist in determining your immediate and long term goals. We will advise how to position your brand through the effective sales channels and in the appropriate target
markets.
FASHION COACHING
We work closely with fashion designers throughout every step, while they develop their fashion line or seasonal collection, by helping them combine their personal style with the market needs and trends.
PR & COMMUNICATION
We work closely with our network of style influencers and digital media to implement the right media strategies for your brand either it refers to a specific occurrence or the overall brand promotion.
MARKETING STORY & COLLATERALS
Developing your brand story and narrating it through your online presence or portfolios makes your brand coherent and memorable. Working with a brand’s unique assets we build its personality and authentic connections with its audience, establishing a powerful image for each brand.
SOCIAL MEDIA MANAGEMENT
We engage with followers on social media either by running visual marketing campaigns, scheduling posts or tracking keywords. We use analytics to
understand your audience and how they relate to your brand. We help you create content that is consistent with your brand and increases brand loyalty.
ART DIRECTION
We will help you create a memorable photoshoot while we combine your brand’s philosophy, seasonal collection and business goals under a coherent aesthetic. Our aim is to express the vision and personality of the brand.
SALES & DISTRIBUTION
We handle all aspects of the wholesale process from pre sales & buying appointments to after sales care. We advise the designers on price ranges,
market schedules, special requirements. We seek to meet the brand’s sales requirements with the most appropriate points of sale as we enjoy one of the most extensive networks of premier boutiques in the region. We work with boutiques , concept stores, resort boutiques that have high standards and aesthetic.
