A graduate of political science and public administration, Nella Ioannou founded her company and brand after following her passion for fashion and design, completing fashion school in 2010. Her unique designs are inspired by her own character and desire to express herself through her flowing creations. Her love of haute couture and fairy tale romance inspired design ethos is the underlying theme seen in her flowing dresses that are representative of ethereal dresses that every woman wants to wear on that special day. So it was born, Nella Ioannou Haute Couture.